
The history of the Lurbel brand began in the early 1990s when the Lurbel family began manufacturing what would become the company's driving force in its early days: hosiery. During the first ten years, Lurbel offered the market high-quality, widely used, high-turnover hosiery, bringing the brand's quality to a wider audience and establishing itself as a leading hosiery brand. During this period, Lurbel always kept in mind that quality and standards require control over the entire production process: from the selection of the best textile technologies to the finishing, adapting each garment to the requirements of each sport. What made the Lurbel brand a pioneer and a benchmark for others was the innovation of Regenactiv technology, a cutting-edge technology with regenerative properties that revolutionized the hosiery market. The success of this technology has helped consolidate Lurbel as a brand and position it as a benchmark, always at the forefront of R&D. Today, it's a brand undergoing constant international expansion, continuing to offer high-performance technical apparel for both indoor and outdoor sports. Lurbel's challenge is to constantly monitor the needs of athletes (both beginners and high-performance athletes) and anticipate them with the most effective and innovative solutions.