Diadora was founded in 1948 in Treviso, Italy, by Marcello Danieli, who started a workshop producing mountain boots and became one of the best manufacturers in the sector.
In the 1960s, they expanded their market to sportswear, particularly skiing. In the 1970s, they boosted their image by dressing leading athletes, such as former tennis players Bjorn Borg, Boris Becker, and Pat Cash, and former soccer players like Roberto Bataggio.
In the following years, it continued to expand into disciplines such as tennis, soccer, and athletics, expanding to 45 countries.
Other famous athletes who have worn his brand include Francesco Totti, Filipo Inzaghi, and Alejandro Valverde, among others.
Today, the brand remains very present in the world of sports.
Some of the most successful athletes who have worn their brand include Francesco Totti and Filipo Inzaghi, former footballers who won World Cup titles with the Italian national team in 2006; Roberto Baggio, named the world's best footballer in 1993; Alejandro Valverde, the award-winning former Spanish cyclist; and many others from various sports.
Shipping to all of Spain and Portugal
Delivery 24H to the peninsula, 48/72H to the islands
